Case Studies - GoViral Lab

CASE STUDIES

Property Developer

Results

Total Reach Achieved

RM2,500

Ad Budget Spend

85,880

Post Engagement
Achieved

Cost Per Lead

RM10.23

3,583

Challenges

Its projects are catered to the higher income target audience, this renowned property developer wishes to further enhance awareness of a new development, while also increasing the number of leads obtained.

Strategy

Given the high price points, the target audience(s) will be niche. Hence, the goal is to sell the idea that by making a purchase, a person is not merely purchasing a home, but creating an inheritance for his/her family.

Execution

- Engagement Campaigns

- Lead Generation Campaigns

Public & Private Healthcare

Fertility Clinic

Results

2,752

Total Reach Achieved

Total Post Engagement Achieved

Messaging Conversations Started

Cost Per Messaging Conversation

RM7.14

Challenges

The client faces a constant challenge of educating the public about the safety and efficacy of fertility treatments. These treatments are also not typically covered by insurance and fetches a high price.

Strategy

With the marketing budget made available and challenges highlighted, a structured and strict marketing methodology had to be adopted, with posts featured on the client’s page focusing on educational content to encourage organic engagement, and campaigns focusing on messaging campaigns to increase enquiries, allowing for a human touch in the sales process.

Execution

- Messaging Campaigns

Beauty

Results

Cost Per Landing Page View

RM0.71

RM2,500

Ad Budget Spend

Total Reach Achieved

55,523

Total Post Engagement Achieved

4,517

Cost Per Lead

Landing Page Views

RM10 - RM18

351

Challenges

Being a new player to the populated skin care market and with currently only one product at hand, the client wished to further develop its marketing strategy in order to increase sales.

Strategy

The client was previously selling its product directly on its website with a B2C model. Upon further consultancy sessions held between the client and us, the client made an informed decision to revamp its business model into an agents and stockist one. Once the business remodeling was completed, we split tested creatives and video formats with the goal of increasing website traffic and acquiring leads for the client.

Execution

- Lead Generation Campaigns

- Traffic Campaigns

E-Commerce

Automotive

Results

Return On Ad Spend

Conversion Value in the first month within 30 Days

RM10,000+

Cost Per Purchase

RM3.75

Strategy

With the advantage of having a well-known automotive influencer in the Mandarin-speaking market, together with a wide range of products and exclusive offers, we ran multiple digital creatives and videos to increase website traction and website sales.

Execution

- Conversion Campaigns

- Video View Campaigns

- Retargeting Campaigns

- Traffic Campaigns

E-Commerce

Fashion

Results

Purchases

102

Landing Pages Views

1,679

RM2,049.28

Ad Budget Spent

Return On Ad Spend

3.39x

Strategy

Being a new brand to the market, we started by testing different creative styles, copywriting and target audiences to match their current market. The focus was on packaging their brand as premium and fun. Advised on website revamp and optimisation to improve the customer journey and potentially increase sales.

Execution

- Retargeting Campaign

- Conversion Campaign

- Catalogue Sales Campaign

- Traffic Campaign

- Engagement Campaign

E-Commerce

Home & Living

Results

561 Page Likes

4,624 Page Engagements

764 Messaging Conversations Started

30% increase in sales within the first month

255,295 Ad Reach

7,460 Link Clicks

477,296 Impressions

Strategy

The client was very new to digital marketing and did not know where to start. We initiated with brand awareness and gradually transitioned into sales and remarketing. At the same time, enhancements were made to their existing creatives which was split-tested against one another to identify the best performing variants. Emphasis was also placed on copies for conversion, while audience narrowing took place with optimisations being carried out in accordance to market response.

Execution

- Messaging Campaigns

- Page Likes Campaigns

- Traffic Campaigns

- Engagement Campaigns

Financial Advisory

Results

Increase in New Visitors

163%

Increase in Retention Rate

179%

133%

Increase in Page Visitors

Strategy

This client has been in the financial advisory market for more than 10 years and is looking to revamping their website and social media profile with a refreshed and updated look that is professional, clean and easy to navigate. We enhanced the website layout with responsive design to display the information clearly and ran digital campaigns to increase brand awareness and leads by leveraging the digital platforms.

Execution

- Messaging Campaigns

- Engagement Campaigns

- Lead Generation Campaigns

Delivery & Shipping

Results

Leads

161

Page Likes

147

RM2,000

Ad Budget Spent

Engagements

1,520

Strategy

A recent start-up with multiple well known competitors to go up against. Updated their copywriting and creative styles to match a more lifestyle feel. Focused on a single creative theme based on their logo. Ran lead generation campaigns for a more niche targeting to get more quality leads.

Execution

- Lead Generation Campaigns

- Engagement Campaigns

- Page Likes Campaigns

Automotive

Auto Detailer

Results

More Than 500,000 Impressions

More Than 3,000 Link Clicks

Over 500 Messaging Conversations Started

Strategy

An auto detailer who is interested in building an online sales channel with the power of social media marketing to sell car wash, coating, paint protection film (PPF), exterior and interior detailing services to the car enthusiasts. We assisted them to enhance their social media presence through fun and creative content and increase their enquiries drastically with digital advertisements.

Execution

- Messaging Campaigns

- Engagement Campaigns

- Page Likes Campaigns

Agriculture

Results

Add to Cart

163

Purchase Conversion

RM 4,728.70

RM1,667.80

Total Amount Spent

ROAS

2.835

Total Reach

30,349

Add to Cart
Conversion Value

RM 23,388.20

Strategy

The client sells durian and requested to kickstart the conversion campaigns quickly while waiting for his KOL influencer pipeline to be secured. With little brand awareness campaigns having been run prior to this, careful monitoring had to be carried out on the ads, with split testing done on the creatives and copies to ensure that the best performing ones were retained.

Execution

- Conversion

- Reach

- Messaging

- Traffic

- Engagement

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